The Whey Aye Observation Wheel celebrates Newcastle’s continued and momentous transformation of the Tyneside river corridor for public enjoyment.

Landmarked by the tallest observation structure in Europe, the promenade is designed to tell the amazing story of the north. The mixed use food / leisure / retail and entertainment development embraces a passion for experience, immersing visitors deep into the hearts, heights, and horizons of Newcastle. The newest trends and technology from the museums, attractions, and lifestyle retail sectors are harnessed to the fullest – bringing the incredible Whey Aye to the world.