Patient feedback informed the design process of the new GenesisCare centres and this has been rolled out into the new development within the existing Oxford centre too. Patient feedback reported an overwhelming preference for vibrant and vivid colours for the general waiting areas to create a welcoming and uplifting environment. More neutral and calming tones are
reserved for treatment rooms and chemotherapy wings.
Images of natural scenery are used throughout the centres with a local focus used for each one. Large scale wallpapers and canvases counteract the clinical environment and help to create a nonmedical,less institutional feel.